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Experience

Digital Marketing Strategist

Rippletrend Digital Marketing

Jun 2014 – Present (9 yrs 3 mos)


* Responsible for devising strategies to drive online traffic to the company and clients websites. * Developing and managing digital marketing campaigns, brand developments, e-commerce developments and creative services. * Tracking conversion rates and making improvements to the website. * Utilizing a range of techniques including paid search, SEO and PPC. * Overseeing the social media strategy for the company and the clients. * Managing online brand and product campaigns to raise brand awareness. * Improving the usability, design, content and conversion of the company website * Responsibility for planning and budgetary control of all digital marketing activities. * Evaluating customer research, market conditions and competitor data. * Review new technologies and keep the company at the forefront of developments in digital marketing.


Vice Chairman Of The Board | Education and Marketing Committee HeadFOPSCo - Filipino Online Professionals Service Cooperative

Oct 2019 – Present (3 yrs 11 mos)


Resource Trainer On Digital Marketing and E-Commerce - DigitalJobsPHDepartment of Information and Communications Technology - Philippines

Oct 2017 – Nov 2022 (5 yrs 2 mos)

Provided training on E-commerce Development, Digital Marketing, Social Media Marketing, Branding, Product Photography, Wordpress Development, Search Engine Optimization, Chatbot Marketing, Blogging and Freelancing for DICT Scholars. This program also provides an opportunity for Micro Small And Medium Enterprises (MSME) in the area to promote their products and services online and on social media. Class Locations: ● Masbate City, Masbate (2017)- E-commerce and Digital Marketing ● Imus City, Cavite (2018)-E-commerce and Digital Marketing ● Bacoor City, Cavite (2018)-E-commerce and Digital Marketing ● Biñan City, Laguna(2018)- E-commerce and Digital Marketing ● Urdaneta City, Pangasinan (2018) - E-commerce and Digital Marketing ● Daet, Camarines Norte (2018) - E-commerce and Digital Marketing ● Boac, Marinduque (2019) - E-commerce and Digital Marketing ● Palayan City, Nueva Ecija (2019) - E-commerce and Digital Marketing ● GMA, Cavite (2019) - E-commerce and Digital Marketing ● Tabaco City, Albay (2019) - E-commerce and Digital Marketing ● Trece Martirez, Cavite (2020) - Social Media Marketing ● Occidental Mindoro (2020) - Web Development ● Aroroy, Masbate (2021)- E-commerce and Digital Marketing ● Aroroy, Masbate (2022)- Social Media Marketing ● Aroroy, Masbate (2021)- Online Freelancing


Resource Instructor on Digital Marketing and E-Commerce - Global MSME AcademyPhilippine Department of Trade and IndustryNov 2017 – Nov 2020 (3 yrs 1 mo)Provide training, insights and trends on how to setup business online, e-commerce, SEO, Social Media, Website Development, etc.Project and Digital Marketing ManagerGloss Digital Marketing AgencyDec 2015 – Dec 2018 (3 yrs 1 mo)* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door. * Deploy successful marketing campaigns and own their implementation from ideation to execution. * Manages lead generation, web development, social media marketing, and SEO services as well as data gatherings and analytics for our clients in the cannabis, auto, real estate, consumer goods, and wellness industries.


Operations Manager - Digital Marketing Fulfillment

Author Solutions, LLC

Sep 2012 – May 2014 (1 yr 9 mos)* Manages the Author Marketing Services Fulfillment team that provides marketing solutions to authors that includes, but not limited to, social media marketing, online Press Releases, print ads and print materials, web designs, SEO, SEM, email marketing, book video trailer, iTunes and Microsoft book apps and book events. * Establishes policies and procedures that align with the organization’s overall goals and objectives. * Implements standards of performance, policies and procedures and makes policy changes as necessary with consultations with top executives. * Find ways to reduce operational costs and increase revenues. * Determine staff needed to accomplish goals, select and hire new employees and assign responsibilities to the entire staff. * Vendor management.


Operations Manager

Ad Finders Magazines, Inc.

Jan 2012 – Aug 2012 (8 mos)• Improved the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning. • Managed and increased the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions. • Played a significant role in long-term planning, including an initiative geared toward operational excellence. • Oversaw overall financial management, planning, systems and controls of the Finders Group. • Management of Sales and Operational budget in coordination with the General Manager. • Development of individual Sales Target and Performance management. • Conducted regular meetings with the President around fiscal planning. • Acted as Creative Director in establishing creative directions on print and online services. • Provided quality control on design concepts and projects. • Supervised and coached Creative Supervisors and Sales Managers on a weekly basis.


Graphics and Covers Manager

Straive

Jun 2006 – Jun 2011 (5 yrs 1 mo)• Directed the annual completion of 400,000+ graphics and 3000+ cover designs of major international publications in a Prepress environment. • Ensured compliance to standards and regulatory requirements (ISO 9001, ISO 27001, etc.) • Drive process excellence efforts by creating improvement plans on delivery, quality and cost. • Achieved target gross profit margin. • Ensured continuous development of staff. • Improve Client ratings (delivery and quality). • Defused and resolved conflicts and department problems; elevate morale and decrease high employee turnover rates.


Department Head

Straive

Jun 2002 – 2006 (4 yrs)Recruited to enhance the competency of image conversion. Hire, train, develop and lead an 100-person Image Processing Department. Scope of position is expansive and includes departmental direction, implementation and management authority for PDF conversion, Color Management, Image Manipulation/Restoration and Print-On-Demand.


Mulitimedia Director (Studio-In-Charge)

Al Miawiah Advertising1999 – 2001 (2 yrs)

Managed a creative team specializes in creating Outdoor LED Advertisings, 3D animations, multimedia presentations and print advertising.


Editorial Artist

Global Sources1997 – 1999 (2 yrs)

Conceptualized editorial layouts, magazine covers, and print ads.


Design AssistantDesign Center of the Philippines

1996 – 1997 (1 yr)

Created design developments and marketing plans for Small Scale Businesses including marketing materials, product designs and booth/exhibit designs.